Sun Tzu's THE ART OF WAR meets the hit podcast BUSINESS WARS, in this powerful compilation of insights from the biggest business rivalries in history... Zobraziť viac
The Packaging and Design Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and... Zobraziť viac
This book offers an integrated account of the strategic trade analysis, combined with empirical evidence and new results. Strategic Trade Analysis addresses the need to synthesize... Zobraziť viac
We all have good days and bad days at work. Some days you feel bullet proof. People listen to you, your meetings run like clockwork, and you keep having new ideas. Other days are like wading through quick sand... Zobraziť viac
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems... Zobraziť viac
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many mul... Zobraziť viac
A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of Think Again and Originals ... Zobraziť viac
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into ... Zobraziť viac
In a time of market volatility and economic uncertainty, when high-frequency traders and hedge fund managers seem to tower over the average investor, Burton G. Malkiel's classic and gimmick-free investment guide is ... Zobraziť viac
Updated with a new chapter that draws on behavioral finance, the field that studies the psychology of investment decisions, here is the best-selling, authoritative, and gimmick-free guide to investing... Zobraziť viac
Allen Lane: Bigger, better and more controversial, the international bestselling Freakquel is here in a super-deluxe,... Zobraziť viac
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the... Zobraziť viac
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W.Chan Kim and Renee Mauborgne... Zobraziť viac
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the... Zobraziť viac
Former governor of New Mexico and US Ambassador to the United Nations Bill Richardson has engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, North Korea leaders, Slobodan Milosevic, ... Zobraziť viac
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force... Zobraziť viac
The most powerful system for sales success from the author of the bestselling audiobook, The Psychology of Selling. Strategy, tactics, and mental preparedness separate superior salespeople from the average ... Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success... Zobraziť viac
Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and... Zobraziť viac
