The book will provide a source of inspiration for graphic and packaging designers, both student and professional alike, as it explores the fundamentals of a package at its most basic level. Covering areas as diverse as food and drink, product packaging, promotional material, CDs and DVDs, books, retail and stationery, it is a completely comprehensive guide
The book also includes gatefold templates, some insert card packaging concepts and a CD-Rom of templates and finished packages allowing designers to create presentations for their clients.
