Part of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing ... Zobraziť viac
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.This international bestseller challenges everything you thought you knew about the requirements for strategic ... Zobraziť viac
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of value investingwhich shields investors from substantial error and teaches them ... Zobraziť viac