Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar... Zobraziť viac
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on... Zobraziť viac
An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ... Zobraziť viac
Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps... Zobraziť viac
Increasing international investment, the proliferation of international investment agreements, domestic legislation and investor-state contracts have contributed to the development of a new field of international law that defines obligations between... Zobraziť viac
In his long-awaited and provocative new book, George Friedman turns his eye on the future - offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century... Zobraziť viac
The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum... Zobraziť viac
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac
Collins Business: The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and... Zobraziť viac
The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher education to get to grips with a... Zobraziť viac
Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable ... Zobraziť viac
This exciting new book from the prestigious Boston Consulting Group details the nine core strategies that will help companies keep customers, attract quality talent, generate revenue, and improve the communities around them... Zobraziť viac
In a time of rampant misinformation about ways of growing your money, Burton G. Malkiel's gimmick-free investment guide is more necessary than ever... Zobraziť viac
Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? ... Zobraziť viac
Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice... Zobraziť viac
A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world... Zobraziť viac
Pocket Books: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive... Zobraziť viac
Best known as the author of Rich Dad Poor Dad - the #1 personal finance book of all time - Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. In FAKE: Fake Money, Fake Teachers, Fake Assets Zobraziť viac
The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning... Zobraziť viac
