Robert Kiyosaki ― author of the #1 Personal Finance book of all time ― has built a legacy around simplifying complex and often-confusing subjects like money and investing. He continues to challenge conventional wisdom and asks the questions th Zobraziť viac
A new up-to-date Business English dictionary, that gives learners all the help and information they need to do business in English... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Pocket Books: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive... Zobraziť viac
This exciting new book from the prestigious Boston Consulting Group details the nine core strategies that will help companies keep customers, attract quality talent, generate revenue, and improve the communities around them... Zobraziť viac
In a time of rampant misinformation about ways of growing your money, Burton G. Malkiel's gimmick-free investment guide is more necessary than ever... Zobraziť viac
With Box-Set Business School you can learn all about business from the comfort of your sofa - and never have to feel bad about binge-watching until the early hours ever again... Zobraziť viac
Best known as the author of Rich Dad Poor Dad - the #1 personal finance book of all time - Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. In FAKE: Fake Money, Fake Teachers, Fake Assets Zobraziť viac
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac
The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum... Zobraziť viac
For decades, thousands of people have gathered in Omaha, Nebraska for the Berkshire Hathaway AGM, and quizzed Warren Buffett and Charlie Munger on everything from the psychology of successful investors to the future of Coca-Cola and Apple... Zobraziť viac
Collins Business: The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and... Zobraziť viac
The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher education to get to grips with a... Zobraziť viac
Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? ... Zobraziť viac
Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice... Zobraziť viac
A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world... Zobraziť viac
Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable ... Zobraziť viac
Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding... Zobraziť viac
The alternative way towards better team-building, this is the bestselling management tool from the author of The One Minute Manager. Most managers spend over half their time working with a team, ... Zobraziť viac
