This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.... Zobraziť viac
Professional Selling, 2e covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing... Zobraziť viac
Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears... Zobraziť viac
Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell... Zobraziť viac
Světová ekonomika. BEK26 - Edice: Beckova edice ekonomie - CH BECK - Jazyk: CZ - Vazba: Pevná bez přebalu lesklá - 274 str. - IS Zobraziť viac
Ekonomická governance představuje formy vládnutí, ovládání či kontroly ekonomických procesů ve společnosti. Kniha přináší aktuální pohled na ekonomickou situaci v době současné finanční a ekonomické krize, ... Zobraziť viac
Ač se to někdy nezdá, v českém byznyse je mnoho lidí, kteří si svůj úspěch tvrdě odpracovali. Jejich cesta mnohdy nebyla snadná, ale nasbírali během ní cenné zkušenosti a mnohdy získali i dobré rady. Ty nejlepší Vám přináší 37 respektovaných... Zobraziť viac
In The Business of the 21st Century Zobraziť viac
As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length... Zobraziť viac
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity... Zobraziť viac
In his forty plus years of being an entrepreneur, Richard Branson has done it all, done it his way and learned a lot of lessons along the way. From delivering the perfect pitch, to taking risks and surviving a downturn, this is your guide to success. Zobraziť viac
How did we get to where we are? John Cassidy shows that the roots of our most recent financial failure lie not with... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
McLaren’s International Trade covers all of the conventional theory that students are expected to learn, but presents it in a modern and unique way. Aiming to teach students how to use economic theory instead of merely memorizing economic theory, ... Zobraziť viac
Toyota Production System methods have rendered remarkable results in high-volume manufacturing plants, but they have not been fully understood and correctly applied in high-mix, low-volume environments... Zobraziť viac
Steven Levitt, the original rogue economist, and Stephen Dubner have spent four years uncovering the hidden side of even... Zobraziť viac
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men... Zobraziť viac
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer... Zobraziť viac
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is... Zobraziť viac
