Steven Levitt, the original rogue economist, and Stephen Dubner have spent four years uncovering the hidden side of even... Zobraziť viac
As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length... Zobraziť viac
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity... Zobraziť viac
In Mavericks at Work, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, ... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
In his forty plus years of being an entrepreneur, Richard Branson has done it all, done it his way and learned a lot of lessons along the way. From delivering the perfect pitch, to taking risks and surviving a downturn, this is your guide to success. Zobraziť viac
Toyota Production System methods have rendered remarkable results in high-volume manufacturing plants, but they have not been fully understood and correctly applied in high-mix, low-volume environments... Zobraziť viac
The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning... Zobraziť viac
Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
Conventional analysis suffers from a profound failure of imagination. It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
This is a new up-to-date Business English dictionary, that gives learners all the help and information they need to do... Zobraziť viac
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ... Zobraziť viac
Fresh ideas can mean big profits but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services but don't have time to find them this book is for you... Zobraziť viac
Revise your game plan and profit from the change. If you need the best practices and ideas for creating business models that drive growth but don't have time to find them this book is for you... Zobraziť viac
A serial entrepreneur offers a plan for launching successful ventures. About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service... Zobraziť viac
Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer... Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about th... Zobraziť viac
