GRADA - Jazyk: CZ - Vazba: Pevná bez přebalu lesklá - 240 str. - ISBN: 978-80-247-2439-3 - Kniha Zobraziť viac
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ... Zobraziť viac