As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company`s primary source of cmopetitive advantage. Zobraziť viac
Credit Portfolio Management is an excellent book on the modern credit value chain of banks. With the banking industry in general overhaul and credit business at the core of it, ... Zobraziť viac
Business advice, from the best in the business. Are you interested in setting up your own business, improving your leadership skills or simply looking for inspiration from one of the greatest entrepreneurs of our time? ... Zobraziť viac
They're back! And this time it's sensational. The authors of the bestselling global phenomenon Freakonomics have been busy, researching the hidden side of even more controversial topics... Zobraziť viac
This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues... Zobraziť viac
Desáté číslo oblíbené ročenky představuje nejnovější návrhy log a logotypů ze světových grafických studií. Texty v... Zobraziť viac
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test ... Zobraziť viac
Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS... Zobraziť viac
In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness... Zobraziť viac
Why Customers Now Run Companies and How to Profit from it Zobraziť viac
In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in ... Zobraziť viac
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives... Zobraziť viac
In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives... Zobraziť viac
The international bestseller with a radically simple message. The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, ... Zobraziť viac
This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best... Zobraziť viac
The Valuation Book contains the tools needed by anyone who wants to make a robust valuation of a business.No detailed prior knowledge of business valuation is required – the book covers everything you need to know, including how to read relevant parts... Zobraziť viac
Nicholas Brealey Publishing: This interpretation of "The Art of War" incorporates modern business lessons to make this... Zobraziť viac
Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
