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Harriet Posner

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Marketing Fashion

Marketing Fashion

Harriet Posner, Laurence King Publishing (2015)
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from...

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac

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