Bilingválna učebnica „Riadenie ľudí v digitálnom svete“ je odborná publikácia vytvorená tímom trinástich autorov z deviatich univerzít. Učebnica podrobne analyzuje súčasné praktiky a budúce trendy v oblasti riadenia ľudských zdrojov v kontexte ... Zobraziť viac
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough... Zobraziť viac
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate... Zobraziť viac
Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! ... Zobraziť viac
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives... Zobraziť viac
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on... Zobraziť viac
Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world... Zobraziť viac
Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují... Zobraziť viac
In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market... Zobraziť viac
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches... Zobraziť viac
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how... Zobraziť viac
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices... Zobraziť viac
Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and... Zobraziť viac
An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ... Zobraziť viac
Teams - the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half ... Zobraziť viac
Gower Publishing Ltd: True or false? In selling high-value products or services: "closing" increases your chance of success;... Zobraziť viac
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout... Zobraziť viac
Our world has always been built on bricks. A material used by societies as ancient as the Roman empire or Mesopotamia, brick is simple yet versatile, humble yet resilient, recognisable yet local... Zobraziť viac
