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Geoffrey A. Moore

Našli sme 2 titulov

Crossing the Chasm

Geoffrey A. Moore, HarperCollins (2014)
Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ... Zobraziť viac

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16,50€
15,35€

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Cus

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Cus

Geoffrey A. Moore, Capstone (1998)
John Wiley and Sons Ltd: In Crossing the Chasm, Geoffrey Moore, the world′s leading high–tech and...

In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market... Zobraziť viac

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23,56€