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Crossing the Chasm

John Wiley and Sons Ltd: In Crossing the Chasm, Geoffrey Moore, the world′s leading high–tech and...


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John Wiley and Sons Ltd: In Crossing the Chasm, Geoffrey Moore, the world′s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Recenzie a kritiky

Rok vydania: 1998 ISBN: 9781841120638 Rozmer: 159×235 mm Počet strán: 222 Väzba: brožovaná Jazyk: angličtina

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