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Viac o knihe Crossing the Chasm (Geoffrey A. Moore)
John Wiley and Sons Ltd: In Crossing the Chasm, Geoffrey Moore, the world′s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Rok vydania:
1998ISBN:
9781841120638Rozmer:
159×235 mmPočet strán:
222Väzba:
brožovanáJazyk: angličtina
