Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing... Zobraziť viac
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in. Contrary to popular... Zobraziť viac
The authors of the scientific monograph propose a scheme for effective communication in virtual multicultural collaborative teams in industrial enterprises with an explanation of individual aspects and elements of the scheme. The key topics of ... Zobraziť viac
In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures? Zobraziť viac
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques... Zobraziť viac
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books... Zobraziť viac
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries... Zobraziť viac
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society. Zobraziť viac
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line... Zobraziť viac
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything... Zobraziť viac
We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. Your ability to negotiate might even be the most ... Zobraziť viac
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to... Zobraziť viac
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ... Zobraziť viac
Growth is good. But how do you achieve growth for your business in the digital age?The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our... Zobraziť viac
What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ... Zobraziť viac
For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ... Zobraziť viac
Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ... Zobraziť viac
Sharks are nature s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature s competitive environment... Zobraziť viac
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ... Zobraziť viac
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along... Zobraziť viac
