The author argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Zobraziť viac
This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales... Zobraziť viac
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged... Zobraziť viac
Sharks are nature s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature s competitive environment... Zobraziť viac
