Kniha slavných amerických marketingových stratégů a tvůrců koncepce tzv. positioningu je právem považována za jednu z nejlepších příruček praktického marketingu. Zobraziť viac
The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building. Zobraziť viac
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing... Zobraziť viac
This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand. Think Nike, Hoover, Xerox and Kleenex and you`... Zobraziť viac
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and ... Zobraziť viac
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and... Zobraziť viac
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising. Zobraziť viac
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Zobraziť viac
