✅ Poštovné ZADARMO nad 39€ ✅ Knižná akcia každý mesiac ✅ Výhodné ceny ✅ Bezpečný nákup
Viac o knihe Positioning (Al Ries, Jack Trout)
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
Rok vydania:
2000ISBN:
9780071359160Rozmer:
200×210 mmPočet strán:
246Väzba:
brožovanáJazyk: angličtina
