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Kniha Positioning - Al Ries, Jack Trout


Number of pages: 246

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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

Jazyk: anglický Rok vydania: 2000 Rozmer: 200×210 mm ISBN: 9780071359160 Počet strán: 246 Väzba: brožovaná

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