For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers... Zobraziť viac
The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience... Zobraziť viac
As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length... Zobraziť viac
There are a lot of corporate social responsibility (CSR) initiatives around today, but too many of them are scattershot, well-intentioned but ill-considered. This is a missed opportunity... Zobraziť viac
Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than... Zobraziť viac
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller... Zobraziť viac
As the stock market crash of 1929 plunged the world into turmoil, two men emerged with competing claims on how to restore balance to economies gone awry. John Maynard Keynes, the mercurial Cambridge economist, believed that government had... Zobraziť viac
Business Vocabulary BUilder is a business vocabulary and practice course for students with an intermediate level of English or above. Using the course will enrich your Business vocabulary ... Zobraziť viac
Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? ... Zobraziť viac
The words you need to communicate with confidence in business today... Zobraziť viac
Practical Tips and Tricks for Launching and Operating SAFe Agile Release Trains... Zobraziť viac
Accounting for Non-Accountants guides non-specialists through the fundamental principles of accounting and finance. This book presents key, and often complex, concepts in a simple and understandable way designed to be accessible to those with little or... Zobraziť viac
The New Political Capitalism bridges the gap between the reality of the relationship between politics and business, and the lack of familiarity of the business community, even at the most senior levels, with political thinking... Zobraziť viac
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and ... Zobraziť viac
Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention... Zobraziť viac
Author and CEO Jim Lancaster tells a practical and inspiring story on two levels. It’s a close-up, candid look at his personal transformation as a leader... Zobraziť viac
Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide... Zobraziť viac
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the ... Zobraziť viac
So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step... Zobraziť viac
A commemorative edition of the landmark book from Patrick LencioniWhen it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant ... Zobraziť viac
