The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about th... Zobraziť viac
Now with a foreword by Arianna Huffington 'This terrific book wonderfully illuminates the principles of contribution, abundance, service and success' Stephen Covey, bestselling author of The 7 Habits of Highly Effective ... Zobraziť viac
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value ... Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor - our reciprocity, the way we interact with others when ... Zobraziť viac
Real-world training for the business world of today and tomorrow. The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for ... Zobraziť viac
The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research... Zobraziť viac
When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global ... Zobraziť viac
Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Zobraziť viac
Finally-your one-stop resource to SAP ERP Controlling (SAP CO) configuration and customizing has arrived! If you are involved in the initial implementation or the ongoing maintenance of a CO solution, this book delivers the ... Zobraziť viac
In this repackaged bestseller John Maxwell examines the differences between leadership styles, outlines principles for inspiring, motivating, and influencing others. These principles can be used in any organization to foster ... Zobraziť viac
In a time of increasing inequality, when high-frequency traders and hedge-fund managers seem to tower over the average investor, Burton G. Malkiel's classic and gimmick-free investment guide is now more necessary than ever... Zobraziť viac
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into... Zobraziť viac
Nové vydání velmi úspěšné knížky pomůže obchodním zástupcům, přímým prodejcům i manažerům v úspěšném prodeji produktů,... Zobraziť viac
About 50 architects introduce their new ideas to the subject of showrooms... Zobraziť viac
What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox made in China end up in a car sold in Europe? ... Zobraziť viac
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ... Zobraziť viac
The story of Michael Lewis's new book is so hot that we can't talk about it yet... All we can say is that it involves Wall Street and features a cast of misfits and oddballs doing things with stupefying amounts of money and data ... Zobraziť viac
This book develops spoken language skills by presenting and practicing vocabulary and expressions that are useful for everyday working life... Zobraziť viac
