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Viac o knihe Enchantment (Guy Kawasaki)
''Read this book to create a company as enchanting as Apple'' Steve Wozniak''The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential'' Sir Richard Branson How to Win Friends and Influence People for the digital age----------------------------------------------------------Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.In his bestselling business classic, he shows you how enlisting people''s own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.----------------------------------------------------------''An informative and concise guide from one of the world''s most influential and, yes, enchanting entrepreneurs'' Kirkus
Rok vydania:
2012ISBN:
9780241953655Rozmer:
131×200 mmPočet strán:
240Väzba:
brožovanáJazyk: angličtina
