Táto kniha je praktická príručka s jasným návodom, ako si vytvoríš, otestuješ a následne budeš úspešne obchodovať tvoju vlastnú stratégiu a kam potom správne investovať. Krátky výstrih, čo sa z tejto knihy naučíš... Zobraziť viac
Po prekvapujúcich zisteniach prezentovaných v bestselleroch Z dobrého skvelé (Good to Great) a Firmy, ktoré pretrvajú (Built to last) prichádzajú Jim Collins a jeho tím s ďalšou teóriou o tom, prečo aj napriek neistým časom a drsným podmienkam sa... Zobraziť viac
Kniha "Podprahové techniky predaja" je nevyhnutným sprievodcom pre každého obchodníka, ktorý hľadá spôsoby, ako zvýšiť svoj úspech v oblasti predaja a dosiahnuť čo najväčší zisk... Zobraziť viac
Cieľom publikácie je prezentovať základné poznatky o kvalite v cestovnom ruchu, metódach jej merania a zisťovania spokojnosti zákazníkov s kvalitou a budovaním vzťahov s nimi v záujme... Zobraziť viac
Cieľom autoriek publikácie je priblížiť a vysvetliť problematiku manažmentu a jeho funkcií v obchodných firmách podľa najnovších prístupov, ktoré integrujú jednotlivé... Zobraziť viac
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched... Zobraziť viac
Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when ... Zobraziť viac
What went wrong with American business at the end of the 20th century? Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong... Zobraziť viac
With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies ... Zobraziť viac
Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps... Zobraziť viac
Kniha Nápad za milión, v origináli Made To Stick, sa okamžite po svojom vydaní v roku 2007 umiestnila na prvých miestach knižných rebríčkov The New York Times a Business Week, v rebríčku 100 najobľúbenejších titulov Amazonu obsadila 26. priečku... Zobraziť viac
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they... Zobraziť viac
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ... Zobraziť viac
Podnikanie a štandardy v pohostinstve a hoteliérstve. Zobraziť viac
In Mavericks at Work, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, ... Zobraziť viac
Stephen R. Covey believed there were only two ways to live life: a life of primary greatness or a life of secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness - integrity, ... Zobraziť viac
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, ... Zobraziť viac
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ... Zobraziť viac
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous... Zobraziť viac
Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when ... Zobraziť viac
