Proč je tak těžké provést nějakou výraznější změnu? A je vcelku jedno zda mluvíme o změně v pracovním či osobním životě, zda nám jde o to naučit se konečně pořádně anglicky, .. Zobraziť viac
In this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work... Zobraziť viac
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with... Zobraziť viac
Proč děláme špatná kariérní rozhodnutí, proč se vrháme do nevhodných vztahů, proč špatně investujeme své peníze, proč manažeři často chybují? Při rozhodování jsou totiž naše mozky často chyceny do pasti mocných předsudků a zbožných přání... Zobraziť viac
Chcete sa pokúsiť zmeniť svet? Svoju firmu či organizáciu? Alebo „len“ seba? Hoci sa to zdá neuveriteľné, pre úspešné uskutočnenie akejkoľvek zmeny platí rovnaký vzorec. Navyše si nevyžaduje nič špeciálne a môže podľa neho postupovať každý z nás... Zobraziť viac
Prečo sa niektoré nápady uchytia, kým iné zaniknú? Bez ohľadu na to či pracujete v reklame, public relations, marketingu, alebo v neziskovej organizácii, či ste manažér, novinár, lekár alebo učiteľ, všade potrebujete svoje nápady a myšlienky prezentovať.. Zobraziť viac
Kniha Nápad za milión, v origináli Made To Stick, sa okamžite po svojom vydaní v roku 2007 umiestnila na prvých miestach knižných rebríčkov The New York Times a Business Week, v rebríčku 100 najobľúbenejších titulov Amazonu obsadila 26. priečku... Zobraziť viac
Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom... Zobraziť viac
Kniha Nápad za milión, v origináli Made To Stick, sa okamžite po svojom vydaní v roku 2007 umiestnila na prvých miestach knižných rebríčkov The New York Times a Business Week, v rebríčku 100 najobľúbenejších titulov Amazonu obsadila... Zobraziť viac
Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom... Zobraziť viac
What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create... Zobraziť viac
Proč některé nápady, myšlenky či zprávy okamžitě zaujmou a jiné nikoli? Čím to je, že něco si lidé zapamatují tak snadno? Proč jedna reklama zabere a druhá zapadne? A jak vlastně podat informaci tak, aby ostatní upoutala?... Zobraziť viac
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? ... Zobraziť viac
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with... Zobraziť viac
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? ... Zobraziť viac
'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl... Zobraziť viac
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us--and how we can learn to create such extraordinary moments in our life and work. While human lives are... Zobraziť viac
How many hours' worth of songs are on your Spotify Wrapped this year? How much is your commute time really worth? How do you work out how likely you are to get Covid ... Zobraziť viac
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically ... Zobraziť viac
