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Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Guy KawasakiPortfolio (2011)

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Viac o knihe Reality Check (Guy Kawasaki)

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. "Reality Check" is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.

Rok vydania: 2011 ISBN: 9781591843948 Rozmer: 152×230 mm Počet strán: 496 Väzba: brožovaná Jazyk: angličtina

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