Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. Zobraziť viac
They're back! And this time it's sensational. The authors of the bestselling global phenomenon Freakonomics have been busy, researching the hidden side of even more controversial topics... Zobraziť viac
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than... Zobraziť viac
This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales... Zobraziť viac
A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement. While 'social media' seems to be a simple concept to understand, the implications of using it... Zobraziť viac
Who are we, and how do we relate to each other? Luciano Floridi, one of the leading figures in contemporary philosophy, argues that the explosive developments in Information and Communication Technologies (ICTs) is changing the answer to these... Zobraziť viac
In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures? Zobraziť viac
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything... Zobraziť viac
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the... Zobraziť viac
