Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption... Zobraziť viac
In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market... Zobraziť viac
Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ... Zobraziť viac
Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world... Zobraziť viac
This work features a clear structural syllabus set in the context of everyday business functions. There is an accompanying... Zobraziť viac
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ... Zobraziť viac
John Wiley & Sons: The Sales Bible softbound – NEW EDITION WITH SOCIAL MEDIA ANSWERSGlobal sales authority Jeffrey... Zobraziť viac
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses... Zobraziť viac
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books... Zobraziť viac
Andrew Keen, 'the Christopher Hitchens of the internet', describes his urgent worldwide search for ways in which humanity... Zobraziť viac
The Ultimate Sales Book gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance ... Zobraziť viac
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. Zobraziť viac
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce... Zobraziť viac
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display... Zobraziť viac
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives... Zobraziť viac
The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice... Zobraziť viac
Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing ... Zobraziť viac
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today... Zobraziť viac
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing... Zobraziť viac
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice... Zobraziť viac
