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Rory Sutherland

Našli sme 2 titulov

Alchemy

Rory Sutherland, WH Allen (2019)
The Surprising Power of Ideas That Don't Make Sense

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part... Zobraziť viac

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17,95€
16,69€

Alchemy

Alchemy

Rory Sutherland, William Morrow (2019)
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ... Zobraziť viac

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31,99€