We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals. This book is for anyone who wants to systematically build... Zobraziť viac
Rotovision - It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Bran Zobraziť viac
Taschen: Featuring ads in cyberspace, this book looks at the best campaigns on the web today. This second installment in... Zobraziť viac
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough... Zobraziť viac
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ... Zobraziť viac
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003 before staging an astonishing recovery... Zobraziť viac
Graphic design on “non-traditional” materials attracts both designers and consumers... Zobraziť viac
W&N: Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam... Zobraziť viac
Aspire Enterprises: Do you know what you might be asked during your interview and what you will say to create a good... Zobraziť viac
About 50 architects introduce their new ideas to the subject of showrooms... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. Zobraziť viac
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Zobraziť viac
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge... Zobraziť viac
How do Olympic medal-winning athletes turbo-charge their motivation? How do multi-millionaire founders develop the habits of champions? And how do Premier League football coaches lead their teams to victory... Zobraziť viac
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries.... Zobraziť viac
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them - turning ideas into actual breakthrough products, services, and process improvements... Zobraziť viac
In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate and to learn the ins and outs of design. Good habits are found in every part of the design process, from promoting... Zobraziť viac
No other book for actors focuses so succinctly on the business of self-management. Whether an actor has an agent or manager or is building toward assembling that team, "Self-Management for Actors" will provide a roadmap for surviving and... Zobraziť viac
The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy... Zobraziť viac
