Nová knižná akcia so zľavou až do 80%

What is Branding?

Rotovision - It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Bran


🍎 Vypredané, sú však dostupné iné vydania
31,50€

📚Prečítaná za 17,33€ (Zľava 45%) Zobraziť v bazári kníh

✅ Poštovné ZADARMO nad 39€ ✅ Knižná akcia každý mesiac ✅ Bezpečný nákup

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, "What is Branding?" Will help ensure the success of branding for any product, service, person, or place. Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.


Poškriabaný obal, v ponuke české vydanie

Recenzie a kritiky

Rok vydania: 2008 ISBN: 9782940361458 Rozmer: 170×220 mm Počet strán: 256 Väzba: pevná Jazyk: angličtina

Zaradené v kategóriách