This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of... Zobraziť viac
And that email? Maybe it should have been a voice memo. Your camera? It’s okay to turn it off, sometimes even better. Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out ... Zobraziť viac
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design... Zobraziť viac
A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and... Zobraziť viac
Companies that consistently negotiate more valuable agreements?in ways that protect key relationships?enjoy an important but often overlooked competitive advantage. Until now, most companies have sought to improve their negotiation outcomes by sending... Zobraziť viac
Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation... Zobraziť viac
Wartime action and postwar triumph in the advertising of the 1940s... Zobraziť viac
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing... Zobraziť viac
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along... Zobraziť viac
Emmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting anchor and correspondent with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear ... Zobraziť viac
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers... Zobraziť viac
This is a handbook of incalculable brilliance. You’ll instinctively know the lessons that resonate with you.” Nile Rodgers“I wish I had this book years ago when I started my business.” Thomas HeatherwickDiscover the secrets to building a thriving ... Zobraziť viac
Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social ... Zobraziť viac
The old, top-down approach to leadership doesn't work any more. What we need is a more flexible, creative approach – one that empowers people to do their best work, rather than tells them to do so. In Creative Leadership, Rama Gheerawo applies the mind... Zobraziť viac
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society. Zobraziť viac
Harness the power of employee influence and create enthusiastic brand advocates... Zobraziť viac
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows ... Zobraziť viac
Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell... Zobraziť viac
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization... Zobraziť viac
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders... Zobraziť viac
