The inspirational new book from the author of The Million Dollar Blog — discover how to build an authoritative and authentic personal brand that will change your life. If you google yourself, what do you see? Do you blend in with the masses... Zobraziť viac
Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ... Zobraziť viac
Rockport Publishers Inc.: The retail industry is one of the most competitive and therefore challenging arenas for graphic... Zobraziť viac
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in... Zobraziť viac
Bag, label, and tag design is critical in the world of marketing and sales, yet can be challenging to execute successfully. "The Big Book of Bags, Labels and Tags" is a unique visual collection featuring work from top companies around the globe... Zobraziť viac
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned... Zobraziť viac
This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers... Zobraziť viac
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Technology is bringing disruptive change at... Zobraziť viac
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities... Zobraziť viac
Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears... Zobraziť viac
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws... Zobraziť viac
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything... Zobraziť viac
Wartime action and postwar triumph in the advertising of the 1940s... Zobraziť viac
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing... Zobraziť viac
Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation... Zobraziť viac
The Best of Business Card Design 7 is the “go-to” sourcebook for business card design inspiration for 2006 and beyond... Zobraziť viac
nteractive advertising and new media have come a long way from simple pop-up ads and banners... Zobraziť viac
And that email? Maybe it should have been a voice memo. Your camera? It’s okay to turn it off, sometimes even better. Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out ... Zobraziť viac
Emmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting anchor and correspondent with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear ... Zobraziť viac
This is a handbook of incalculable brilliance. You’ll instinctively know the lessons that resonate with you.” Nile Rodgers“I wish I had this book years ago when I started my business.” Thomas HeatherwickDiscover the secrets to building a thriving ... Zobraziť viac
