Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities... Zobraziť viac
A compelling manifesto with the potential to change how we work and live. Zobraziť viac
Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ... Zobraziť viac
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception... Zobraziť viac
Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling... Zobraziť viac
The never-before-told story of Pixar's improbable success. " Hi, Lawrence? the caller asked. This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we d work together someday. "After Steve Jobs was unceremoniously dismi Zobraziť viac
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process... Zobraziť viac
What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ... Zobraziť viac
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ... Zobraziť viac
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design... Zobraziť viac
Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation... Zobraziť viac
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything... Zobraziť viac
Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing your skills, this book is for people who have to tackle identity projects in the real world, ... Zobraziť viac
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to... Zobraziť viac
Do you want to achieve startup speed at enterprise scale? Growth. It's what every company strives for. But it's become more and more elusive as companies struggle to hit their projected growth rates in Zobraziť viac
Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial ... Zobraziť viac
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success... Zobraziť viac
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ... Zobraziť viac
Laura Vanderkam has combined her three popular mini e-books into one comprehensive guide, with a new introduction. It will... Zobraziť viac
The <i>How to...</i> series offers practical teaching ideas within a clear, theoretical framework. Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce the theories and practical ideas presented... Zobraziť viac
