Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
"The Google Story" is the entertaining and definitive account of the most compelling innovation since the creation of the internet... Zobraziť viac
"The Google Story" is the entertaining and definitive account of the most compelling innovation since the creation of the internet... Zobraziť viac
'An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.' Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic... Zobraziť viac
This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content... Zobraziť viac
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain ... Zobraziť viac
The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort... Zobraziť viac
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity... Zobraziť viac
Relentless change is a reality. VUCA, an acronym for Volatile, Uncertain, Complex, and Ambiguous, has created challenges for all of us. How do we rise to the challenge?... Zobraziť viac
Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují... Zobraziť viac
Network Marketing for Facebook contains the only proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor... Zobraziť viac
No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. Zobraziť viac
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, ... Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital... Zobraziť viac
Account planning exists for the sole purpose of creating advertising that truly connects with consumers... Zobraziť viac
For 25 years Dan Lyons was a leading tech journalist until the Friday his "Newsweek" boss called. His job? Gone. Fifty years old with two young kids, Lyons was, in a word, screwed. Then an idea hit. For years he'd seen people strike gold in ... Zobraziť viac
The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world.... Zobraziť viac
The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher ... Zobraziť viac
