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Marketing

Našli sme 139 titulov

Future of Tourism Marketing

Future of Tourism Marketing

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence... Zobraziť viac

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147,57€

Practical guide to financial and insurance mathematics

The publication presents basic calculation principles in finance and insurance. Particular chapters gradually survey topics which are important in the actual financial and insurance practice... Zobraziť viac

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14,81€
13,77€

The process of creating social network

The process of creating social network

Publikace se věnuje problematice tvorby sociálních sítí v období modernizace společnosti. Příspěvky sledují toto téma v rovině technické, právní, ekonomické i kulturní na území bývalých českých zemí. Reflektuje rozvoj výzkumu vý Zobraziť viac

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12,83€

Way of the wolf

Jordan Belfort, John Murray (2017)
Straight line selling: Master the art of persuasion, influence, and success

John Murray Learning: Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals... Zobraziť viac

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18,50€
17,21€

Predictably Irrational

Dan Ariely, HarperCollins (2009)
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. A tragic explosion many years ago which left him...

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. A tragic explosion many years ago which left him... Zobraziť viac

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10,95€
10,18€

The Little Know-It-All

Silja Bilz, Michael Mischler, Gestalten Verlag (2015)
Common Sense for Designers

What’s a favicon? What’s a galley proof? What’s a single-page application? This updated edition of Gestalten’s popular reference book gives designers practical answers to questions related to their daily work... Zobraziť viac

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45,00€
41,85€

The Last Mile

The Last Mile

Dilip Soman, University of Toronto (2017)
Creating Social and Economic Value from Behavioral Insights

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end... Zobraziť viac

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36,94€

Visual Merchandising and Display

Silvia Belli, Hoaki (2020)
Best Practices for Window Displays and Store Designs

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design... Zobraziť viac

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37,95€
35,29€

Principles of Marketing

Principles of Marketing

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge... Zobraziť viac

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266,69€

LogoLounge Mini

, Rockport (2006)
Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and...

Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and... Zobraziť viac

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24,86€
23,12€

Business Graphics

Steve Liska, Rockport (2007)
500 Designs that Link Graphic Aesthetics and Business Savvy

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. Zobraziť viac

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59,42€
55,26€

More Packaging Prototypes

More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design... Zobraziť viac

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48,48€
45,09€

Branded Interactions

Marco Spies, Katja Wenger, Thames & Hudson (2020)
Marketing Through Design in the Digital Age

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception... Zobraziť viac

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68,95€
64,12€

To Pixar and Beyond

Lawrence Levy, Houghton Mifflin (2016)
My Unlikely Journey with Steve Jobs to Make Entertainment History

The never-before-told story of Pixar's improbable success. " Hi, Lawrence? the caller asked. This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we d work together someday. "After Steve Jobs was unceremoniously dismi Zobraziť viac

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23,95€
22,27€

CEX Sells

Beate van Dongen Crombags, BIS (2017)
New Inspiration for Valuable Customer Experiences

Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they... Zobraziť viac

🍌 Odosielame o 3 dni.
32,50€
30,23€

The Art of Client Service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ... Zobraziť viac

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23,95€
22,27€

Get Promoted

Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't... Zobraziť viac

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12,50€
11,63€

The Cult of We

Eliot Brown, HarperCollins (2021)
We work and the Great Start-Up Delusion

The definitive inside story of WeWork, its audacious founder, and the company's epic unraveling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy... Zobraziť viac

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24,95€
23,20€

Design to Grow

David Butler, Linda Tischler, Penguin Books (2016)
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The...

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries.... Zobraziť viac

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12,50€
11,63€

Hollywood Made in China

Hollywood Made in China

hina’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale... Zobraziť viac

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35,09€