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Marketing

Našli sme 113 titulov

Predictably Irrational

Dan Ariely, HarperCollins (2009)
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. A tragic explosion many years ago which left him...

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. A tragic explosion many years ago which left him... Zobraziť viac

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10,95€
10,18€

The process of creating social network

The process of creating social network

Publikace se věnuje problematice tvorby sociálních sítí v období modernizace společnosti. Příspěvky sledují toto téma v rovině technické, právní, ekonomické i kulturní na území bývalých českých zemí. Reflektuje rozvoj výzkumu vý Zobraziť viac

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12,83€

Way of the wolf

Jordan Belfort, John Murray (2017)
Straight line selling: Master the art of persuasion, influence, and success

John Murray Learning: Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals... Zobraziť viac

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18,50€
17,21€

To Pixar and Beyond

Lawrence Levy, Houghton Mifflin (2016)
My Unlikely Journey with Steve Jobs to Make Entertainment History

The never-before-told story of Pixar's improbable success. " Hi, Lawrence? the caller asked. This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we d work together someday. "After Steve Jobs was unceremoniously dismi Zobraziť viac

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23,95€
22,27€

Visual Merchandising and Display

Silvia Belli, Hoaki (2020)
Best Practices for Window Displays and Store Designs

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design... Zobraziť viac

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37,95€
35,29€

More Packaging Prototypes

More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design... Zobraziť viac

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48,48€
45,09€

Business Graphics

Steve Liska, Rockport (2007)
500 Designs that Link Graphic Aesthetics and Business Savvy

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. Zobraziť viac

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59,42€
55,26€

LogoLounge Mini

Rockport (2006)
Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and...

Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and... Zobraziť viac

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24,86€
23,12€

The Art of Client Service

The Art of Client Service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ... Zobraziť viac

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23,86€

The Little Know-It-All

Silja Bilz, Michael Mischler, Gestalten Verlag (2015)
Common Sense for Designers

What’s a favicon? What’s a galley proof? What’s a single-page application? This updated edition of Gestalten’s popular reference book gives designers practical answers to questions related to their daily work... Zobraziť viac

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45,00€
41,85€

Branded Interactions

Marco Spies, Katja Wenger, Thames & Hudson (2020)
Marketing Through Design in the Digital Age

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception... Zobraziť viac

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68,95€
64,12€

Turning the Flywheel

Jim Collins, Random House (2019)
A Monograph to Accompany Good to Great

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic... Zobraziť viac

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12,95€
12,04€

Eat Your Greens

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour... Zobraziť viac

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35,95€
33,43€

Faster, Higher, Farther

When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight,... Zobraziť viac

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12,95€
12,04€

CEX Sells

Beate van Dongen Crombags, BIS (2017)
New Inspiration for Valuable Customer Experiences

Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they... Zobraziť viac

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32,50€
30,23€

Zag

Marty Neumeier, Pearson (2006)
Number of pages: 192

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ... Zobraziť viac

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37,70€
35,06€

New Sales. Simplified.

Mike Weinberg, Amacom (2018)
The Essential Handbook for Prospecting and New Business Development

Packed with examples and anecdotes, <i>New Sales. Simplified.</i> offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is... Zobraziť viac

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18,95€
17,62€

Door-to-Door Millionaire

Door-to-Door Millionaire

Lenny Gray, Createspace (2013)
Secrets of Making the Sale

Door-to-Door Millionaire: Secrets of Making the Sale is THE book to help you improve your communication and door-to-door sales skills. This is a MUST read for new and experienced sales reps... Zobraziť viac

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16,55€

Hollywood Made in China

Hollywood Made in China

hina’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale... Zobraziť viac

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35,09€

Design to Grow

David Butler, Linda Tischler, Penguin Books (2016)
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The...

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries.... Zobraziť viac

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12,50€
11,63€