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Viac o knihe Sports Marketing (Sam Fullerton)
Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Rok vydania:
2023ISBN:
9781948426435Počet strán:
624Väzba:
brožovanáJazyk: angličtina
