Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller... Zobraziť viac
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer... Zobraziť viac
This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ... Zobraziť viac
Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style... Zobraziť viac
Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives... Zobraziť viac
This Student Solutions Manual is meant to accompany the trusted guide to the statistical methods for quality control, Introduction to Statistical Quality Control, Sixth Edition... Zobraziť viac
The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher ... Zobraziť viac
There are a lot of corporate social responsibility (CSR) initiatives around today, but too many of them are scattershot, well-intentioned but ill-considered. This is a missed opportunity... Zobraziť viac
The <i>How to...</i> series offers practical teaching ideas within a clear, theoretical framework. Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce the theories and practical ideas presented... Zobraziť viac
What’s a favicon? What’s a galley proof? What’s a single-page application? This updated edition of Gestalten’s popular reference book gives designers practical answers to questions related to their daily work... Zobraziť viac
Is fake news being spread through social media as part of an information war? Are political operatives publishing disinformation to smear the opposition and help their own agendas? Who creates fake news, how does it spread, and can it be stopped... Zobraziť viac
Welcome to Life, an exciting new six-level adult series that turns learning English into an exploration of the world we live in. Drawing on National Geographic content, Life transforms the learning experience into a fabulous journey... Zobraziť viac
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
This title imagines, envisages and delivers the brands of the future... Zobraziť viac
Make the most of your Warehouse Management implementation with this comprehensive guide. Based on SAP ERP 6.0, this new edition of the best-selling book is a reference to the ins and outs of Warehouse Management in SAP, ... Zobraziť viac
Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů... Zobraziť viac
The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him... Zobraziť viac
