With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ... Zobraziť viac
Relentless change is a reality. VUCA, an acronym for Volatile, Uncertain, Complex, and Ambiguous, has created challenges for all of us. How do we rise to the challenge?... Zobraziť viac
The extraordinary inside story of how Instagram became the world’s most successful app. In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations... Zobraziť viac
Account planning exists for the sole purpose of creating advertising that truly connects with consumers... Zobraziť viac
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end... Zobraziť viac
So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step... Zobraziť viac
Account planning exists for the sole purpose of creating advertising that truly connects with consumers... Zobraziť viac
Put customers at the core of your business... Zobraziť viac
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller... Zobraziť viac
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and... Zobraziť viac
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, ... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Award-Winning Graphic Design an important feature for a book that professes to educate students about the aesthetics of advertising design and production. Zobraziť viac
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak Zobraziť viac
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition... Zobraziť viac
Packed with examples and anecdotes, <i>New Sales. Simplified.</i> offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is... Zobraziť viac
Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject,... Zobraziť viac
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been ... Zobraziť viac
