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Fred Reichheld

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The Ultimate Question 2.0

The Ultimate Question 2.0

Fred Reichheld, Harvard Business Press (2011)
How Net Promoter Companies Thrive in a Customer-Driven World

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you identify detractors, ... Zobraziť viac

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