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Knihy od autora Fred Reichheld v cudzom jazyku

Našli sme 2 titulov

The Ultimate Question 2.0

The Ultimate Question 2.0

Fred Reichheld, Harvard Business Press (2011)
How Net Promoter Companies Thrive in a Customer-Driven World

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you identify detractors, ... Zobraziť viac

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27,99€

HBR's 10 Must Reads on Marketing

HBR's 10 Must Reads on Marketing

Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz, Harvard Business Review Press (2026)
Updated and Expanded featuring "Marketing Myopia" by Theodore Levitt)

Put customers at the core of your business... Zobraziť viac

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25,33€