First came the secretaries who struggled to get past the typing pool. Then came the first Harvard Business School grads who were laughed out of interviews. But by the 1980s, with markets in turbo-drive, women were playing for high stake... Zobraziť viac
Capitalist ideology wants us to believe that there is an optimal way to live. 'Making connections' means networking for work. Our emotional needs are to be fulfilled by a single romantic partner, and self-care equates to taking personal responsibility... Zobraziť viac
The entrepreneur behind three multi-million dollar companies offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses... Zobraziť viac
How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a Zobraziť viac
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning,... Zobraziť viac
Management Consultancy provides a comprehensive and up-to-date introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students fully understand the principle ideas behind consulting, as well ... Zobraziť viac
This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, ... Zobraziť viac
During the second half of the 20th century advertising in Britain led... Zobraziť viac
A unique illustrated exploration of the development of finance that combines data from every part of the world and covers five thousand years of history... Zobraziť viac
The anonymous author of TAXTOPIA takes us behind the scenes as he embarks on another part of his career, this time recruited as an economist into an industry that believes the world of money can be predicted with almost scientific accuracy... Zobraziť viac
Explore diverse cultural perspectives in global business. This resource bridges theory and practice, sharpening critical thinking for aspiring and experienced professionals. Zobraziť viac
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into... Zobraziť viac
PROJEKTOVÉ MYSLENIE 4.0 nie je len kniha. Je to dynamický znalostný systém projektového... Zobraziť viac
Countless time and money is spent preparing for the PMP(r) exam. So why aren't students laser-focused on taking practice exams before attempting the real thing? Reflects the current PMP exam format and the PMBOK(r) Guide - Fifth Edition! ... Zobraziť viac
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is, what makes a good service and why... Zobraziť viac
Učebnice Obchodní němčina je určena všem zájemcům o získání znalosti odborného jazyka používaného ve světě obchodu. S její pomocí lze rozvinout kvalitu písemného projevu a rovněž schopnost vést obchodní jednání v daném... Zobraziť viac
Publikace dává odpovědi na problematiku označování výrobků či služeb jak ochrannými známkami, tak označením původu či zeměpisným označením. Jená se o druhé, podstatně doplněné vydání, rozšířené o nově řešené otázky vymáhání těchto práv před soudy... Zobraziť viac
Keby ste žili 4000 týždňov, dožili by ste sa asi 77 rokov. Možno sa vám 4000 javí ako nízke číslo, ale je to fakt, náš čas na Zemi je ohraničený. Núka sa teda otázka, ako k svojmu času pristupujete... Zobraziť viac
Jak již z názvu vyplývá, zabývají se IFRS (Mezinárodní standardy finančního výkaznictví) primárně výstupem. Lidem zvyklým na účetní systém, který začíná vzorovou účtovou osnovou, pokračuje postupy účtování a končí finančními výkazy... Zobraziť viac
Slušné správanie je cesta k úspechu v každodennom živote aj v kariére Nová spoľahlivá príručka, vhodná pre každého, zvlášť pre budúcich podnikateľov a úspešných manažérov... Zobraziť viac
