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Viac o knihe Powers of Persuasion
During the second half of the 20th century advertising in Britain led
the world. In those years advertising boosted economic growth and
peoples` affluence. It reached its peak as a proportion of the Gross
National Product and increasingly came to touch upon almost every
aspect of every individual`s life. At the same time the advertising
industry was frequently under siege, as politicians, pressure groups,
and others constantly sought to restrain its influence
Rok vydania:
2008ISBN:
9780199228010Rozmer:
165×240 mmPočet strán:
314Väzba:
pevnáJazyk: angličtina
Vydavateľstvo Oxford University Press
Obchodný názov: Oxford Univesity PressAdresa: Great Clarendon Street OX2 6DP OxfordE-mail: info@oup.com
