The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem... Zobraziť viac
How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers... Zobraziť viac
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
In this groundbreaking new book, Tim Harford shows how the world's most complex and important problems - including terrorism, climate change, poverty, innovation... Zobraziť viac
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. Zobraziť viac
The second edition of this acclaimed graduate text provides a unified treatment of two methods used in contemporary econometric research, cross section and data panel methods... Zobraziť viac
In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly... Zobraziť viac
Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the... Zobraziť viac
A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, ... Zobraziť viac
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible... Zobraziť viac
The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary. Internationally recognized executive coach ... Zobraziť viac
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ... Zobraziť viac
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ... Zobraziť viac
Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future. Elon Musk is among the most controversial titans of Silicon Valley... Zobraziť viac
So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step... Zobraziť viac
Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains... Zobraziť viac
Nová publikace pro manažery kvality, interní auditory, externí poradce v systémech managementu a pro ty, kteří se zabývají systémy managementu ve firmě... Zobraziť viac
Dover Publications Inc.: Epigrams, aphorisms, and other bon mots gathered from the celebrated wit's plays, essays, and... Zobraziť viac
Michael O'Mara Books Ltd: He took his seat in Parliament in the reign of Queen Victoria, and died when Lyndon Johnson was in... Zobraziť viac
