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Knihy autora Martin Christopher

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Logistics and Supply Chain Management

Logistics and Supply Chain Management

Martin Christopher, Pearson (2022)
The sixth edition

Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain Zobraziť viac

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48,10€

Logistika v marketingu

Logistika v marketingu

Martin Christopher, Management Press (2000)
Jazyk: CZ - Vazba: Brožovaná bez přebalu lesklá - ISBN: 80-7261-007-4 - Kniha

Publikace předního evropského odborníka v oblasti marketingové logistiky akcentuje úlohu distribučních mezičlánků (maloobchodu, dealerů, nákupních aliancí), a poukazuje na nové nástroje a způsoby, jak optimalizovat vztahy s dodavateli a odběrateli. Zobraziť viac

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Logistics and Supply Chain Management

Logistics and Supply Chain Management

Martin Christopher, Pearson (2016)
FT Publishing International: The UK’s bestselling book on logistics and supply chain management – over 100,000 copies...

Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains... Zobraziť viac

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Logistics and Supply Chain Management

Logistics and Supply Chain Management

Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac

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