Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right... Zobraziť viac
Phaidon Press: More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form... Zobraziť viac
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design... Zobraziť viac
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today... Zobraziť viac
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into ... Zobraziť viac
Puddle Dancer Press: What if you could defuse tension and create accord in even the most volatile situations - just by... Zobraziť viac
Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Prize 2008The Snowball is the first and will be the only biography of the world's richest man, Warren Buffett, written with his full cooperation and collaboration. Combi... Zobraziť viac
* New York Times and Wall Street Journal bestseller multiple years running* Translated into 20 languages, with more than half a million copies sold worldwide* A Hudson and Indigo Best Book of the Year* Recommended by Shona Brown, Rachel Hollis, Jeff... Zobraziť viac
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. Following a Ph.D. at the University of Utah, where many computer science pioneers got their start, Catmull secured a partnership with George Lucas which ... Zobraziť viac
Editing is an invisible art where the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly unders... Zobraziť viac
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, ... Zobraziť viac
There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, ... Zobraziť viac
