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A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Here you’ll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.
Recenzie a kritiky
Rok vydania:
2005ISBN:
0929837258Počet strán:
190Väzba:
pevnáJazyk: angličtina
