Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because in business it doesn't matter what you do, it matters why you do it.Steve Jobs, the Wr... Zobraziť viac
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at ... Zobraziť viac
The Fourth Industrial Revolution is changing everything - from the way we relate to each other, to the work we do, the way our economies work, and what it means to be human. We cannot let the brave new world that technology ... Zobraziť viac
In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy.... Zobraziť viac
Want to get those difficult colleagues off your back and restore your sanity? NYU psychology professor Tessa West shows you how.Have you ever watched a colleague charm the pants off management while showing a ... Zobraziť viac
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal ... Zobraziť viac
Based on the chart-topping Business Wars podcast, stories and lessons from historys greatest business rivalries. Using Chinese military genius Sun Tzus strategies as a guide, Brown examines why some companies triumph while ... Zobraziť viac
How do today s most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? ... Zobraziť viac
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value ... Zobraziť viac
This introduction to coaching uses a four-step process which aims to make the development tool accessible to all. The formula gives readers an understanding of what to do and when to do it, so that they can coach other staff easily and with confidence... Zobraziť viac
This is a new up-to-date Business English dictionary, that gives learners all the help and information they need to do... Zobraziť viac
Peter Atrill and Eddie McLaney's Accounting and Finance for Non-specialists is an accessible introduction to accounting and finance for non-major students... Zobraziť viac
Conventional analysis suffers from a profound failure of imagination. It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ... Zobraziť viac
Management Consultancy provides a comprehensive introduction to the consulting industry, bringing together, for the first time, a number of competing and complementary perspectives on the consulting industry into one book... Zobraziť viac
Die schleichende Gefahr - wie Langeweile und Unterforderung bei der Arbeit krank machen. Burnout kennt jeder - aber was ist Boreout? ... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů... Zobraziť viac
Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
