With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.... Zobraziť viac
Life gets more complicated every day. Whether you're struggling with information overload, attempting to act effectively with limited resources or trying to change bad habits - all you need is Simple Rules... Zobraziť viac
Leadership Team Coaching in Practice looks at how leadership team coaching techniques have been applied internationally across a variety of team types and sectors. With expert contributors including chief executives, team coaches, ... Zobraziť viac
Online Marketing for Lawyers: Website, Blog, & Social Media is a must have book for any lawyer who wants to successfully market their law firm in the 21st Century. By focusing on the three pillars of online marketing success, ... Zobraziť viac
Imagine what Atari might have achieved if Steve Jobs had stayed there. Or what Steve Case could have done for Pepsi if he hadn't left for a start-up that eventually became AOL.... Zobraziť viac
Cellular Manufacturing: One-Piece Flow for Workteams introduces production teams to basic cellular manufacturing and teamwork concepts and orients them for participating in the design of a new production cell... Zobraziť viac
A serial entrepreneur offers a plan for launching successful ventures. About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service... Zobraziť viac
The Art of Leadership, Fourth Edition is more than a textbook; it is a "learning" book that actively involves the reader in the learning process. The text combines behavior theory with business practice to teach critical concepts and skills ... Zobraziť viac
Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, ... Zobraziť viac
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější... Zobraziť viac
In this era of turbulence and change, it is important to be up-to-date with the latest developments in Purchasing and Supply Chain Management theory and practice. Employing a flexible managerial perspective, Purchasing and Supply Chain ... Zobraziť viac
Whether you are a consultant, managers, or a key user, this book will provide you with the information you need to learn how to implement, customize, and use SAP APO-PP/DS. You will be able to familiarize yourself with the ... Zobraziť viac
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers anda provides ... Zobraziť viac
This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked ... Zobraziť viac
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about th... Zobraziť viac
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its wa... Zobraziť viac
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because in business it doesn't matter what you do, it matters why you do it.Steve Jobs, the Wr... Zobraziť viac
'I couldn't put down this thriller . . . the perfect book to read by the fire this winter.' Bill Gates, '5 books I loved in 2018'.Winner of the Financial Times/McKinsey Business Book of the Year Award 2018.The full inside story of the breathtaki... Zobraziť viac
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at ... Zobraziť viac
The Fourth Industrial Revolution is changing everything - from the way we relate to each other, to the work we do, the way our economies work, and what it means to be human. We cannot let the brave new world that technology ... Zobraziť viac
