Toyota Production System methods have rendered remarkable results in high-volume manufacturing plants, but they have not been fully understood and correctly applied in high-mix, low-volume environments... Zobraziť viac
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity... Zobraziť viac
The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning... Zobraziť viac
Autor bestselleru Jak z dobré firmy udělat skvělou (Good to Great) ve své další knize odhaluje, co odlišuje trvale úspěšné firmy od těch ostatních. Kniha nabitá stovkami příkladů nabízí praktické koncepty, které mohou aplikovat... Zobraziť viac
Světová ekonomika je sociálně ekonomickým systémem, který se vyznačuje novým geopolitickým a demografickým uspořádáním... Zobraziť viac
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
A new up-to-date Business English dictionary, that gives learners all the help and information they need to do business in English... Zobraziť viac
Conventional analysis suffers from a profound failure of imagination. It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world... Zobraziť viac
Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ... Zobraziť viac
Revise your game plan and profit from the change. If you need the best practices and ideas for creating business models that drive growth but don't have time to find them this book is for you... Zobraziť viac
Fresh ideas can mean big profits but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services but don't have time to find them this book is for you... Zobraziť viac
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about th... Zobraziť viac
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor - our reciprocity, the way we interact with others when ... Zobraziť viac
Real-world training for the business world of today and tomorrow. The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for ... Zobraziť viac
Over the past decade, he has shared his thoughts and discoveries from these visits with the Lean Community through a monthly letter... Zobraziť viac
The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research... Zobraziť viac
When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global ... Zobraziť viac
