This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability... Zobraziť viac
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cul Zobraziť viac
In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability... Zobraziť viac
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance,... Zobraziť viac
Frank Arnold popisuje ve své knize přes 60 osobností z nejrůznějších společenských oblastí: od Herberta von Karajana a Madonny, Alexandera von Humboldta a Baracka Obamy přes Coco Chanel a Jamese Watta až po WarrenaBuffetta či Billa Gatese... Zobraziť viac
A smart and witty take on strategy . . . an essential business topic... Zobraziť viac
Innovation ist für moderne Unternehmen überlebenswichtig. In diesem Buch zeigen die Autoren dem Leser, wie Innovation aus bekannten Ideen erwächst, die auf geniale Weise in neue Produkte und Unternehmenslösungen umgewandelt werden. Anhand von... Zobraziť viac
Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um... Zobraziť viac
8 steps to successful strategic alliances--from the experts at Booz Allen & Hamilton... Zobraziť viac
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable,... Zobraziť viac
Ein Buch zum Thema Informationsmanagement, das sich NICHT an IT Manager richtet. Es untersucht, wie man mit Information richtig umgeht, um einen echten Unternehmenswert zu schaffen. Mit einem einzigartigen "4-Wege"-Diagramm erläutert Don Marchand seine... Zobraziť viac
Durch unsere verbesserte Informationsverarbeitung und das Verschwinden der traditionellen Innovationshemmnisse wie Standort und organisatorische Grenzen wird sich das Aussehen von Organisationen im nächsten Jahrhundert grundlegend wandeln. Da die... Zobraziť viac
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of ... Zobraziť viac
The much-anticipated and inspiring memoir by Indra Nooyi, the trailblazing former CEO of PepsiCo, offering clear-eyed insight and a call to action for how our society can really blend work and family - and advance women - in the twenty-first century... Zobraziť viac
Now, we all sense that something has changed. From #metoo to Harvey Weinstein; Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS - in our new hyper-connected world, ideas and movements can spread and flourish... Zobraziť viac
Bei der Festlegung eines Produktpreises gibt es drei Möglichkeiten. Wird der Preis zu hoch angesetzt, verkauft sich das Produkt schlecht; wird er zu niedrig angesetzt, wird die Arbeit unrentabel. Nur dann, wenn der Preis produktangemessen ist, schlägt... Zobraziť viac
Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition,... Zobraziť viac
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management... Zobraziť viac
Business planning has finally been simplified to One Page... Zobraziť viac
