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Viac o knihe Brand Asset Management P (Davis)
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Rok vydania:
2002ISBN:
9780787963941Rozmer:
152×229 mmPočet strán:
288Väzba:
brožovanáJazyk: angličtina
