Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? ... Zobraziť viac
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy... Zobraziť viac
The latest edition of Rockport’s best-selling The Best of Business Card Design series features a high-end collection of the most recent and best work by top designers around the world. Zobraziť viac
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Zobraziť viac
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?... Zobraziť viac
Empowerment is not about giving power to people but releasing the power people already have. So say the authors of Empowerment Takes More Than a Minute. Now more than ever, organizations are maximizing their effectiveness ... Zobraziť viac
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today... Zobraziť viac
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force... Zobraziť viac
Puddle Dancer Press: What if you could defuse tension and create accord in even the most volatile situations - just by... Zobraziť viac
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide ... Zobraziť viac
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ... Zobraziť viac
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the... Zobraziť viac
Allen Lane: Bigger, better and more controversial, the international bestselling Freakquel is here in a super-deluxe,... Zobraziť viac
