Is fake news being spread through social media as part of an information war? Are political operatives publishing disinformation to smear the opposition and help their own agendas? Who creates fake news, how does it spread, and can it be stopped... Zobraziť viac
Welcome to Life, an exciting new six-level adult series that turns learning English into an exploration of the world we live in. Drawing on National Geographic content, Life transforms the learning experience into a fabulous journey... Zobraziť viac
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Make the most of your Warehouse Management implementation with this comprehensive guide. Based on SAP ERP 6.0, this new edition of the best-selling book is a reference to the ins and outs of Warehouse Management in SAP, ... Zobraziť viac
This title imagines, envisages and delivers the brands of the future... Zobraziť viac
Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů... Zobraziť viac
The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him... Zobraziť viac
We all want to see the world clearly. The trouble is, we're never taught how. Join Shane Parrish - 'the former spy who helps Wall Street mavens think smarter' (New York Times) - for a masterclass in the art of clear thinking... Zobraziť viac
A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ... Zobraziť viac
For those new to this book it is pretty much the project manager`s bible in the same sense that "The C Programming Language" by Brian W Kernighan, Dennis M. Ritchie is to programming. That is to say this is the one to get off the ground with... Zobraziť viac
You've been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run — and to know that what you are doing will achieve the desired outcome and have lasting positive ... Zobraziť viac
The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the... Zobraziť viac
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější... Zobraziť viac
So says Laszlo Bock, visionary head of People Operations at the company that transformed how the world interacts with knowledge: this insight is the heart of his brilliant first book. A compelling manifesto with the potential to ... Zobraziť viac
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ... Zobraziť viac
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on... Zobraziť viac
Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years... Zobraziť viac
The book provides integrated overview of all tools of international marketing and their use in the changing global environment. The unique feature of the book are the mini- cases and examples that reflect the Central European reality. Compared to the... Zobraziť viac
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.... Zobraziť viac
